Pendampingan Identifikasi Potensi Pengembangan Agrowisata Berbasis Partisipasi Masyarakat di Desa Tirtomulyo, Kretek, Bantul, Yogyakarta
Tirtomulyo Village is located enroute the Parangtritis Beach, which is one of the main tourist destinations in the Bantul Region of Yogyakarta. This village has the potential to develop into an agro-tourism area based on the natural resources and community participation. Presently, community-based agro-tourism is being developed in this area through the Gadjah Mada University Assisted Village program. Therefore, this programme aims to 1) Identify the potential of natural resources and village landscapes; 2) Increase community participation in developing villages; and 3) Empower natural resources and village communities for agro-tourism development. Data were obtained from community participation-based agro-tourism planning using the Business Model Canvas (BMC) method and the Training on Trainer system from June to October 2020. Furthermore, during the Covid 19 pandemic, tourism education was carried out using an online method such as Google meet and whatsapp group platforms. The implementation of the direct meeting program (offline) was limited due to health protocol. Potential identification carried out by the community in 15 hamlets of Tirtomulyo Village shows the potential for natural resource attractions based on local wisdom consisting of natural resources, yards (pekarangan), cultural table 1dance, handicrafts, culinary, and fisheries. The result showed that online and offline discussions and the making of BMC posters are some of the efforts used in building villages for agro-tourism development. Furthermore, various natural resources as the potential of agro-tourism attractions have started to be empowered, including plant nurseries in the yard (pekarangan), peanut brittle, gula semut, and banana weevil chips well as a homestay. Therefore, the coordination of the inter-hamlet agro-tourism program at the village level still needs to be improved.
Aristya GR, Aries BS, Lisna H, Agus S. 2017. Implementasi Inovasi Budi daya Stroberi di Agrowisata Banyuroto Kabupaten Magelang Melalui Education for Sustainable Development. Jurnal Pengabdian kepada Masyarakat. 2(2): 125–32. https://doi.org/10.22146/jpkm.26500
Balázsi Á, Dänhardt J, Collins S, Schweiger O, Settele J, Hartel T. 2021. Understanding cultural ecosystem services related to farmlands: Expert survey in Europe. Land Use Policy. 100(January 2019): 1–9. https://doi.org/10.1016/j.landusepol.2020.104900
Batle J, Orfila-Sintes F, Moon CJ. 2018. Environmental management best practices: Towards social innovation. International Journal of Hospitality Management. 69(2017): 14–20. https://doi.org/10.1016/j.ijhm.2017.10.013
Budi SP. 2015. Strategi pengembangan kawasan pariwisata perkotaan stdi kasus Jakarta. In: The 2nd University Research Colloquium. Page: 173–180.
Budiarti T, Suwarto, Muflikhati I. 2013. Pengembangan Agrowisata Berbasis Masyarakat Pada Usahatani Terpadu Guna Meningkatkan Kesejahteraan Petani dan Keberlanjutan Sistem Pertanian. Jurnal Ilmu Pertanian Indonesia. 18(3): 200‒207.
Irwan SNR, Rogomulyo R, Trisnowati S. 2018. Pemanfaatan Pekarangan Melalui Pengembangan Lanskap Produktif di Desa Mangunan, Kabupaten Bantul Yogyakarta. Jurnal Ilmu Pertanian Indonesia, 23(2): 148–157. https://doi.org/10.18343/jipi.23.2.148
Irwan SNR, Rogomulyo R, Suprihanto J, Hadi S. 2019. The Edutourism Of Mangunan Girirejo Yogyakarta: A Plan Strategy In Educational Innovation Of Universitas Gadjah Mada. Journal of Environmental Management and Tourism. 10(4): 892–902. https://doi.org/10.14505/jemt.v10.4(36).21
Keane SF, Cormican KT, Sheahan JN. 2018. Comparing how entrepreneurs and managers represent the elements of the business model canvas. Journal of Business Venturing Insights. 9(February): 65–74. https://doi.org/10.1016/j.jbvi.2018.02.004
Putra AP, Amalia FR, Utami SW. 2018. Community Based Tourism di Desa Sumber Arum Kecamatan Songgon Banyuwangi. Dalam: Seminar Nasional Manajemen Dan Bisnis Ke-3 Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Jember. Jember (ID). Page: 478–491
Ruhiyat R, Indrawati D, Indrawati E, Siami L. 2020. Upaya Pemberdayaan Masyarakat dalam Penerapan Sistem Pertanian Terpadu di Kampung Injeman, Desa Cibodas, Kecamatan Pasirjambu, Kabupaten Bandung. Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat. 6(2): 97–104. https://doi.org/10.29244/agrokreatif.6.2.97-105
Salvador R, Puglieri FN, Halog A, Andrade FGd, Piekarski CM, De Francisco AC. 2021. Key aspects for designing business models for a circular bioeconomy. Journal of Cleaner Production. 278(January): 1–14. https://doi.org/10.1016/j.jclepro.2020.124341
Sesotyaningtyas M, Manaf A. 2015. Analysis of Sustainable Tourism Village Development at Kutoharjo Village, Kendal Regency of Central Java. Procedia - Social and Behavioral Sciences. 184(August 2014): 273–280. https://doi. org/10.1016/j.sbspro.2015.05.091
Lara SC, Crispin AF, Téllez MCL. 2018. Participatory rural appraisal as an educational tool to empower sustainable community processes. Journal of Cleaner Production. 172: 4254–4262. https://doi.org/10.1016/j.jclepro.2017.08.072
Tamam AB, Fahimah S. 2020. Pengembangan Agrowisata Berbasis Komunitas Melalui Program Edukasi Wisata dan Entrepreneurship Menuju Kemandirian Ekonomi Masyarakat. Engagement: Jurnal Pengabdian Kepada Masyarakat. 4(1): 100–115. https://doi.org/10.29062/engagement. v4i1.139
Wisesa KA, Gunadi IAM, Mbulu YP. 2018. Creativity Based Tourism in Kampung Kreatif Dago Pojok Bandung. Journal of Tourism Destination and Attraction. 6(1) 15–24. https://doi.org/10.35814/tourism.v6i1.760
Wondirad A, Kebete Y, Li Y. 2021. Culinary tourism as a driver of regional economic development and socio-cultural revitalization: Evidence from Amhara National Regional State, Ethiopia. Journal of Destination Marketing and Management. 19(March): 1–15. https://doi.org/10.1016/j.jdmm.2020.100482