Faktor Keberhasilan Usaha UMKM Jajanan Asing Kaki Lima di Kota Serang

  • Fauzan Anggi Prasatya PS MPI SPs IPB; UPT 1 Dinas Peternakan dan Perikanan Bogor
  • Tjahja Muhandri Departemen Ilmu dan Teknologi Pangan, Fateta IPB
  • Eko Ruddy Cahyadi Departemen Manajemen, FEM IPB
Keywords: non traditional street food, SME, success business

Abstract

The competition of food business is currently very strict and diverse product innovations. To achieve the market share and win the business competition needs to know the affecting success factors. This study has two main objectives that include the following to: (1) mapping the characteristics of non traditional street food entrepreneur in Serang City, (2) identify the most affected success factor of non traditional street food business. Sampling method was used by purposive sampling 100 respondents. The analytical method used descriptive analysis and binary logistic regression. This research showed most of successful vendor are woman, because they are very conscientious than mens and tend to avoid risk. Affecting success factors on non traditional street food business were price of the product, business name and start up capital.

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Published
2018-02-08
How to Cite
Prasatya, F. A., Muhandri, T., & Cahyadi, E. R. (2018). Faktor Keberhasilan Usaha UMKM Jajanan Asing Kaki Lima di Kota Serang. MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah, 12(2), 187-193. https://doi.org/10.29244/mikm.12.2.187-193
Section
Vol. 12 No. 2